COLLOIDAL OATMEAL
WHAT IT ISFinely ground oat material used in skin care.
WHY WE USE ITChosen for comfortable-feeling, moisture-supportive formulas.
WHERE YOU’LL FIND ITBUBBLE WASH™ ♡ WATER BABY ♡ ♡ BUBBLE WASH™ ♡ AFTER SHAVE ♡ ♡
Ingredient education without pretending one ingredient is the whole formula. What it is. Why we use it. Where you’ll find it.
Finely ground oat material used in skin care.
WHY WE USE ITChosen for comfortable-feeling, moisture-supportive formulas.
WHERE YOU’LL FIND ITBUBBLE WASH™ ♡ WATER BABY ♡ ♡ BUBBLE WASH™ ♡ AFTER SHAVE ♡ ♡
A humectant that attracts water.
WHY WE USE ITUsed to help formulas hold moisture at the skin surface.
WHERE YOU’LL FIND ITA provitamin B5 ingredient.
WHY WE USE ITUsed for humectant and conditioning support.
WHERE YOU’LL FIND ITLipids naturally present in the skin barrier.
WHY WE USE ITUsed in moisturizers to support barrier-focused routines.
WHERE YOU’LL FIND ITA lightweight emollient.
WHY WE USE ITUsed to soften and reduce a dry, tight feel.
WHERE YOU’LL FIND ITA wax ester commonly used as an emollient.
WHY WE USE ITUsed for slip and a conditioned skin feel.
WHERE YOU’LL FIND ITA botanical ingredient used in personal care.
WHY WE USE ITUsed for a fresh, comfortable formula feel.
WHERE YOU’LL FIND ITA sugar-rich natural ingredient.
WHY WE USE ITUsed in the After Shave concept for its humectant story and texture.
WHERE YOU’LL FIND ITA botanical seed extract.
WHY WE USE ITUsed as part of After Shave’s ingredient and sensory direction.
WHERE YOU’LL FIND ITA form of vitamin B3 used topically.
WHY WE USE ITUsed in routines focused on barrier support and more even-looking tone.
WHERE YOU’LL FIND ITA cosmetic brightening ingredient.
WHY WE USE ITUsed in formulas focused on the appearance of uneven tone.
WHERE YOU’LL FIND ITAn ingredient used in some topical cosmetic formulas.
WHY WE USE ITUsed in appearance-focused dark-mark routines.
WHERE YOU’LL FIND ITA lipid-soluble kojic-acid derivative.
WHY WE USE ITUsed in cosmetic tone-evening formula concepts.
WHERE YOU’LL FIND ITA botanical extract.
WHY WE USE ITUsed in soothing and tone-focused cosmetic formulas.
WHERE YOU’LL FIND ITAn aromatic botanical oil.
WHY WE USE ITUsed in purifying cleanser concepts; it can irritate sensitive skin.
WHERE YOU’LL FIND ITA highly porous carbon material.
WHY WE USE ITUsed for cleansing aesthetics and adsorption in rinse-off formulas.
WHERE YOU’LL FIND ITA moisture-absorbing wound-dressing material.
WHY WE USE ITUsed to cover and absorb fluid from appropriate superficial blemishes.
WHERE YOU’LL FIND ITA rich plant-derived emollient.
WHY WE USE ITUsed for cushion and a softer after-feel.
WHERE YOU’LL FIND ITCUTE PRODUCT. REAL DIRECTIONS. READ THE DAMN LABEL. ♡